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brand architecture

/brænd ˈɑrkəˌtɛktʃər/ /brænd ˈɑːkɪˌtɛktʃə/
noun
GeneralBusiness
  1. 1 marka mimarisi, marka yapısı

Definition (English)

The way a company organizes its brands and their relationships.

Example Sentences

  1. A clear brand architecture is essential for growth.
    Büyüme için net bir marka mimarisi şarttır.
  2. The company reviewed its brand architecture to simplify offerings.
    Şirket, ürünlerini basitleştirmek için marka mimarisini gözden geçirdi.

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