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brand affinity

/brænd əˈfɪnəti/ /brænd əˈfɪnɪti/
noun
GeneralBusiness
  1. 1 marka yakınlığı uncountable

Definition (English)

A strong emotional connection and preference that consumers feel towards a particular brand.

Example Sentences

  1. Many customers have a strong brand affinity for this company.
    Birçok müşteri bu şirkete karşı güçlü bir marka yakınlığı hissediyor.
  2. Brand affinity can lead to long-term customer relationships.
    Marka yakınlığı, uzun vadeli müşteri ilişkilerine yol açabilir.

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