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low end disruption

/loʊ ɛnd dɪsˈrʌpʃən/ /ləʊ ɛnd dɪsˈrʌpʃən/
noun
  1. 1 alt uçtan yıkıcı yenilik, düşük segmentte yıkıcı yenilik uncountable

Definition (English)

A business change in which a cheaper, simpler product wins customers at the bottom of a market.

Example Sentences

  1. Low-end disruption often starts with cheaper products.
    Alt uçtan yıkıcı yenilik genellikle daha ucuz ürünlerle başlar.
  2. This strategy is a form of low-end disruption.
    Bu strateji, alt uçtan yıkıcı yeniliğin bir biçimidir.

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