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horizontal integration

/ˌhɔrəˈzɑntəl ˌɪntəˈgreɪʃən/ /ˌhɒrɪˈzɒntəl ˌɪntɪˈgreɪʃən/
noun
GeneralBusiness
  1. 1 yatay entegrasyon uncountable

Definition (English)

A strategy where a company expands by acquiring or merging with competitors in the same industry.

Example Sentences

  1. The company adopted a horizontal integration strategy.
    Şirket bir yatay entegrasyon stratejisi benimsedi.
  2. Horizontal integration increases market share.
    Yatay entegrasyon pazar payını artırır.

Phrases 11

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