USP
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/ˌjuˌɛsˈpi/
/ˌjuːˌɛsˈpiː/
GeneralBusiness
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Definition (English)
- A unique feature or benefit of a product or service that makes it stand out from competitors.
- The main reason a customer should choose your product or service over others.
Example Sentences
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What is your product's USP?Ürününüzün USP'si nedir?
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Their USP is excellent customer service.Onların USP'si mükemmel müşteri hizmetleridir.
Synonyms
unique selling pointunique selling propositiondistinctive featurekey featuremain advantagespecial featurecompetitive advantage
Collocations
highlight the uspidentify the uspstrong uspclear uspdevelop a uspmarketing usp