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sustaining innovation

/səˈsteɪnɪŋ ˌɪnəˈveɪʃən/ /səˈsteɪnɪŋ ˌɪnəˈveɪʃən/
noun
  1. 1 sürdüren inovasyon, devam ettiren yenilik uncountable

Definition (English)

Improvements to existing products or services that help companies maintain their current market position.

Example Sentences

  1. Sustaining innovation focuses on existing customers.
    Sürdüren inovasyon mevcut müşterilere odaklanır.
  2. They invested in sustaining innovation.
    Sürdüren inovasyona yatırım yaptılar.