Phrases & Expressions

Ensuring that leaders and departments within an organization agree on and work together towards common goals and strategies.

• Executive alignment is vital for implementing new policies.
• We need better executive alignment across all divisions.

To attach an aircraft engine to its mounting point on the wing or fuselage.

• They will hang the engine tomorrow morning.
• Mechanics hang the engine onto the pylon.

To sing or play a very high note correctly.

• The soprano hit the high note perfectly.
• Very few singers can hit the high note in this song.

To ask air traffic control to use the whole length of the runway for takeoff.

• The pilot decided to request full length for takeoff.
• With a heavy aircraft, the crew chose to request full length instead of an intersection departure.

To do a careful examination, especially using a system or database.

• The police ran a check on the licence plate.
• Could you run a check on this name in the system?

A short, exciting promotional video highlighting key moments or achievements.

• The marketing team created a sizzle reel for the new campaign.
• Check out the sizzle reel to see the highlights.

A customer interview to test if your proposed solution meets their needs.

• After the problem interview, we scheduled a solution interview.
• Solution interviews refine the product based on feedback.

A short video showcasing a speaker's style, expertise, and past performances.

• Please review the speaker reel before the event.
• We need a professional speaker reel to attract clients.

Using complex and often controversial methods to reduce the amount of tax a person or company has to pay, sometimes testing legal limits.

• Some companies use aggressive tax planning.
• Aggressive tax planning can be risky.

To invest or allocate money or resources strategically for a specific purpose or goal.

• The company plans to deploy capital into new markets.
• They will deploy capital to fund research and development.