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peripheral route

/pərˈɪfərəl rut/ /pəˈrɪfərəl ruːt/
noun Academic Formal
GeneralPsychology
  1. 1 çevresel yol, çevresel ikna yolu countable

Definition (English)

A way of persuading people through surface cues, such as an attractive speaker, rather than strong arguments.

Example Sentences

  1. The peripheral route uses celebrity endorsements.
    Çevresel ikna yolu, ünlülerin onayını kullanır.
  2. This ad uses the peripheral route with music and visuals.
    Bu reklam müzik ve görsellerle çevresel yolu kullanıyor.

Antonyms

central route

Related Words

persuasionattitude changecognitive processingcommunicationpsychologyargument

Phrases 2

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