itself

Used as an object when it refers to the same thing or animal as the subject.

• The cat cleaned itself after eating.
  Kedi yemekten sonra kendini temizledi.
• The company has to protect itself from online attacks.
  Şirket kendini internet saldırılarına karşı korumak zorunda.

Used to emphasize a particular thing, place or animal.

• The town itself is very small.
  Kasabanın kendisi çok küçük.
• The hotel was lovely, but the beach itself was dirty.
  Otel güzeldi ama plajın kendisi kirliydi.

Used in 'by itself' to mean alone or without help.

• The door suddenly opened by itself.
  Kapı birden kendi kendine açıldı.
• The house stands by itself on top of the hill.
  Ev tepenin üstünde tek başına duruyor.

Used in 'in itself' to mean considered alone, without other things.

• Reaching the final was a great success in itself.
  Finale çıkmak başlı başına büyük bir başarıydı.
• The idea in itself is good, but it costs too much.
  Fikir kendi başına iyi ama çok pahalı.

Used after a quality to say that someone or something has a lot of it.

• The hotel manager was politeness itself.
  Otel müdürü kibarlığın ta kendisiydi.
• Our new neighbour is kindness itself.
  Yeni komşumuz iyiliğin ta kendisi.