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informational intent

/ˌɪnfərˈmeɪʃənəl ˌɪnˈtɛnt/ /ˌɪnfəˈmeɪʃənəl ɪnˈtɛnt/
noun
GeneralMarketing
  1. 1 bilgi edinme amacı, bilgi amaçlı arama niyeti uncountable

Definition (English)

In search marketing, the aim of a person who searches to learn something rather than to buy something.

Example Sentences

  1. The query 'how to bake bread' shows informational intent.
    'Ekmek nasıl yapılır' sorgusu bilgi edinme amacını gösterir.
  2. We target users with informational intent.
    Bilgi edinme amacıyla arama yapan kullanıcıları hedefliyoruz.

Phrases 3

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