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glocalization

/ˌgloʊkəlaɪˈzeɪʃən/ /ˌgləʊkəlaɪˈzeɪʃən/
noun
  1. 1 küyerelleşme uncountable

Definition (English)

Adapting global products or services to local tastes and cultures.

Example Sentences

  1. Glocalization is a business strategy.
    Küyerelleşme bir iş stratejisidir.
  2. They use glocalization to reach more customers.
    Daha fazla müşteriye ulaşmak için küyerelleşmeyi kullanırlar.

Synonyms

glocalisation

Collocations

glocalization strategyglocalization approachglocalization processglocalization effectglocalization trendglocalization model