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genericide

/dʒəˈnɛrəˌsaɪd/ /dʒəˈnɛrɪˌsaɪd/
noun
GeneralLegal
  1. 1 jenerikleşme
  2. 2 marka adının genel kullanıma geçmesi

Definition (English)

  1. The process where a brand name becomes so common that it loses its legal protection as a trademark.
  2. When a trademark becomes the generic name for a product category.

Example Sentences

  1. The company fought against the genericide of its brand.
    Şirket, markasının jenerikleşmesine karşı mücadele etti.
  2. Genericide can happen if a trademark is used too broadly.
    Bir ticari marka çok geniş kullanıldığında jenerikleşme meydana gelebilir.

Collocations

genericide riskprevent genericidegenericide occursgenericide process

Related Words

trademarkbrandintellectual propertybrand protectiontrademark lawgeneric term