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defensive innovation

/dɪˈfɛnsɪv ˌɪnəˈveɪʃən/ /dɪˈfɛnsɪv ˌɪnəˈveɪʃən/
noun
  1. 1 savunma amaçlı yenilik uncountable

Definition (English)

Innovation aimed at protecting a company's current market position or products from threats.

Example Sentences

  1. This feature is a defensive innovation.
    Bu özellik savunma amaçlı bir yeniliktir.
  2. Defensive innovation is often reactive.
    Savunma amaçlı yenilik genellikle tepkiseldir.

Phrases 3

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