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adjacent innovation

/əˈdʒeɪsənt ˌɪnəˈveɪʃən/ /əˈdʒeɪsənt ˌɪnəˈveɪʃən/
noun
  1. 1 bitişik inovasyon, yakın alan inovasyonu countable

Definition (English)

Developing new products or services that are related to a company's current offerings.

Example Sentences

  1. Adjacent innovation can leverage existing brand recognition.
    Bitişik inovasyon mevcut marka bilinirliğinden yararlanabilir.
  2. This strategy involves adjacent innovation in new markets.
    Bu strateji yeni pazarlarda bitişik inovasyon içeriyor.

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